How to create content people want to read

How to create content people want to readHow to create content people want to readIf youre a blogger or zugnglich content creator, youre probably interested in sharing your work with more people.You put a lot of time and hard work into creating the best content possible. But you know that the internet is crowded. Its competitive and hard to get noticed.So you turn to the gurus. Maybe you take a few online courses to learn how to grow your audience and become a blogging rockstar.You learn all about pop-ups, lead magnets, sales funnels and more. All the strategies, hacks and tactics.Yet, despite all the expert advice, a lot of bloggers never grow their audience much. It can be frustrating and demoralizing.So whats a desperate blogger to do?What follows is a short cartoon guide and some commentary to hopefully help you find your way.Focus on thereaderIllustrations by John P. WeissSome people use the internet for work and serious research, but most are there to escape. Think of your own online habits. Youre often there to be entertained, moved, or learn something new.Focus on the reader when creating content, not how brilliant a writer you are. Think about what youre creating from the point of view of the reader.Will she enjoy and appreciate the work? Or will she feel like youre trying to sell her something? People can smell an agenda.Do you enjoy pop-ups on websites? Yeah, me neither. The same goes with endless email sign-ups. I dont mind a simple, elegant email sign up, but I dont want it shoved in my face. Mostly, Im visiting the blog or website to enjoy the content.If I like the content, I might join the email list. But I never join an email list because I was held hostage with a pop-up. In fact, I typically leave when the pop-up bursts onto the page.Trust comes beforesalesA quality blog or website is all about building a relationship of trust between the content creator and the reader. People can spot a snake oil salesman a mile away.Trust comes from creating honest, consistent work, and responding to readers respectfully and honestly. All of which takes a lot of time and effort. Rome was not built in a day, and neither are sicher followers.Whisper, dontshoutOne of the reasons Google became so successful was because of brilliant design. Instead of a noisy, busy home page with blinking ads and distractions, Google created a simple, colorful logo above their search bar. Simple and elegant.Minimal design and liberal use of white space are easy on the eyes and mind. It doesnt matter how inspirational your content is if its suffocating on a busy page of distractions, ads, pop-ups, and noise.Design a clean, simple blog or website. Hook people with a compelling headline, interesting subheadings, and quality writing. Whisper, dont shout. People crave elegance, not opportunistic bluster.Be kindPeople work hard. There are so many responsibilities, commitments, letdowns, hardships and more. When they escape to the internet, they dont want stress, i n your face absatzwirtschaft, or noise.They want to smile. To laugh. To learn. They want to be treated with respect, and most of all, kindness. Does the content you create help people? Does it entertain them? Or are you making them feel bad?Give people hope, not a hardshipThe best writing and stories move us in some way. They tap into our emotions. We can all relate to loss, love, forgiveness, inspiration, and hope. No matter what youre writing about, if you can infuse honest emotion into your work, youll connect with more people.Theres enough sadness, anger, political noise and in-your-face marketing out there. Share peaceful content that gives people hope. Hope for a better life. Better health. Better personal growth. Artistic growth. Spiritual growth. Hope for the future.Share authentic contentCreate the kind of writing, artwork, music, and stuff that uplifts people. Content that entertains, educates, moves or improves peoples lives. This is how you create content that people wan t to read.Work on making your contentrare and valuable.Instead of creating superficial stuff on social media, set a routine and get disciplined.Read a lot more. Travel. Meet new people. Experiment and expect to fail sometimes. Rediscover the humanity in others. Set aside your political dogma and just listen to people. They have their stories and truths.Share authentic content. Keep honing your craft. Keep your design simple and your heart open. In these ways, youre liable to start connecting with readers who are hungry for heartfelt content that only you can create.Before yougoImJohn P. Weiss.I used to be a police chief. Now Im an artist and writer. Thanks for readingThis article first appeared on Medium.